Question is how organizations get hold of ideas that can elevate them to the next level, help them create a service or a product that could define a new market. In other words how do organizations harvest ideas which can make substantial & positive difference to the organizations’ objectives?
Part of the answer lies in following two strategies, this is with an assumption that all other operational aspects are taken care.
Before you ask for ideas
- Shift your pitch from “Do you have an idea ... “ to “Do you have an idea FOR ...” Basically shift your pitch from generally asking for any idea to asking for an idea for a given challenge.
- If you can’t think of a challenge then run a challenge to find a challenge, you will be surprised how many you unearth!
- Stop behaving like you have the right to ask for ideas, instead create an atmosphere of co-creation.
- If you do not genuinely intend to read each of the ideas received and try to figure out the intent behind each idea then stop right here (It saves your time, yes theirs too!). Often the intent of the idea provider will lead you to the ideas you are after.
- Lookout for the possibility of combining two not so good ideas to get the good one out of it. Or pick up the clue to make the not so good one, a really good one.
- Make the review team a mix of someone who could see the bigger picture and also someone who may not.
- Refrain from judging the idea on the basis of how easy or difficult it is to implement it.
- Look at the act of rewarding the person with a good idea as an act of encouraging the innovation spirit and not as an act of buying out the idea.