Some of us get bogged down by what interests we showed in our early childhood, a teacher or a parent would have called us sporty, artistic, numerate or systematic. If one escapes from there, then the waiting corporate world would do something similar and assign us a 'role'!
An individual more often has an ear for only what labels others have assigned, or what she has assigned for self, more often in the areas we are supposed to earn our bread from. Similarly our creative instincts also get aligned to this mindset, though capable, we end up raising self designed hurdles against creative possibilities.
Labels play equally negative role in collaborative innovation.
1) Expecting a research engineer to shorten the duration on a car assembly line.
2) Expecting a productivity improvement unit of your company to improve productivity of your team.
3) Expecting a security guard at your premise to protect you from all security related threats.
As you see the labels are nothing more than anchors, the desired “outcome” however does not necessarily need to come out of the labels.
Don’t run to facility management for a facility improvement idea. Don’t congregate only the experts on subject for the innovation at hand.
A little story I read sometime back. A teenager, while going through the list of school sports he could participate on a sports day, wished there was ‘fishing’ in the list, as that is what he has done most in last few years. But then his eyes stopped on the 'long jump', a sport he has never attempted. It was while fishing he started jumping from one side of the stream to the other, at times he got wet while not making it to the other side, but the distance he jumped increased as he became more proficient.
As an individual your most promising expertise may not be in the domain of your work.
Get rid of that label; try a mask – the transient!